Media Buyer - Meta Ads
I'm Mina Dawood. I run lead generation and messaging campaigns on Meta, with a focus on cost-efficient acquisition and measurable outcomes.
Every figure on this page comes from Meta Ads Manager screenshots.
As reported in Meta Ads Manager. Individual campaigns, not totals.
Case Study 01
New Leads Campaign - Objective: Leads (Meta lead form)
Generate leads through a Meta lead form while keeping the cost of each lead low.
Click to enlarge
A conversion-focused lead generation setup that delivered a measurable volume of leads at a low reported cost per lead.
Case Study 02
laides campaign sep - Objective: Engagement (messaging conversations)
Acquire a high volume of messaging conversations at a controlled cost per result.
Click to enlarge
Consistent ability to generate messaging conversations at volume across several campaigns, with cost per result ranging by campaign. See the full table for every figure, including the higher-cost ones.
laides campaign nov
Active, labelled "High performing" by Meta, with 1 high performing ad set and 1 recommendation shown.
men program 9/8
Reported cost per conversation of EGP 5.39, the lowest cost per result across the campaigns shown.
All Campaigns
Every campaign visible in the source screenshots, with results exactly as reported.
| # | Campaign | Objective | Status | Results | Cost per result | Spend |
|---|---|---|---|---|---|---|
| 1 | New Leads Campaign | Leads (Form) | Active | 56 leads | EGP 7.48 | EGP 418.82 |
| 2 | laides campaign nov | Engagement | ActiveHigh performing | 535 conversations | EGP 15.17 | EGP 8.12K |
| 3 | laides campaign sep | Engagement | Off | 2K conversations | EGP 8.77 | EGP 17.36K |
| 4 | laides campaign oct | Engagement | Off | 1.4K conversations | EGP 12.43 | EGP 17.52K |
| 5 | laides program 9/8 | Engagement | Off | 1.3K conversations | EGP 12.49 | EGP 16.63K |
| 6 | 31/8 | Engagement | Off | 714 conversations | EGP 12.34 | EGP 8.81K |
| 7 | men program 9/8 | Engagement | Off | 995 conversations | EGP 5.39 | EGP 5.37K |
| 8 | New Engagement Campaign | Engagement | Off | 1.5K conversations | EGP 8.05 | EGP 11.95K |
| 9 | New Engagement Campaign | Engagement | Off | 286 conversations | EGP 14.18 | EGP 4.06K |
| 10 | New Engagement Campaign | Engagement | Off | 199 conversations | EGP 9.97 | EGP 1.98K |
| 11 | KSA campaign | Engagement | Off | 100 conversations | EGP 16.70 | EGP 1.67K |
Figures are taken from Meta Ads Manager screenshots and shown as reported. Currency: EGP. K = thousand, as displayed by Ads Manager.
Results are individual campaign figures, not totals or averages. Cost per result is the metric Ads Manager reports for each campaign's objective (cost per lead for Leads, cost per messaging conversation for Engagement). No revenue, ROAS or conversion-rate figures are shown because none appear in the source screenshots.
Evidence
Unedited screenshots from Meta Ads Manager. Click any image to enlarge.
Contact
If you're hiring a media buyer or want to discuss a lead generation or messaging campaign, send me a message. I'll reply with questions about your goals and budget.